Description

Students participating in the 2021 NGA Student Case Study Competition explored strategies retailers can use to remain competitive in their markets in the wake of recent supply chain disruptions.  Student competitors delved into using a local marketing strategy to increase traffic, leveraging local producers to compete with price impact operators and best practices for sourcing local produce.  Take away new ideas for increasing sales through a commitment to local products.  

Track(s)

• 
  Merchandising

Handout(s)

• Local Supply Chains WMU
• Local Supply Chains Cal Poly